Chevrolet & MTV teamed up to develop a product integration opportunity for the Cruze that will entertain the VMA audience and showcase the all-new Cruze and the Chevrolet brad. The all new Chevrolet Cruze will be featured in a customized version of N.E.R.D.’s “Hot-n-Fun” video, set on a 1950s vintage drive-in and will feature old & new Chevrolet trucks & cars; Showcasing Chevrolet’s rich history in the automotive world.
Chevrolet’s National Advertising Manager, Mary Kubitskey said, “We’re confident that Chevrolet now has a compact car that will appear to younger buyers, especially women… The Cruze has already launched in more than 60 countries, so the fact that we can reach the VMA’s young and international audience in a compelling way makes this a perfect venue to tell the Cruze story.”
MTV Senior Vice President of Sales and Integrated Marking, Dan Lovinger said, “The Chevrolet brand has a deep connection with American popular culture, especially music… We’re excited to have the Cruze and other Chevrolet vehicles past and present take the stage, reaching millions of VMA viewers through this innovative integration into ‘the biggest night in music.’”
Bron => GM press release
